Delta AI Pricing Explained: Is Artificial Intelligence Changing How Much You Pay for Flights? Artificial intelligence is changing almost every part of the travel industry, from customer service and flight operations to route planning and ticket pricing. But one use of AI is attracting particular attention in the United States: AI-powered airline ticket pricing. Delta Air Lines has been testing artificial intelligence as part of its revenue-management and pricing strategy. The technology is designed to analyze market conditions and help determine appropriate fares. That sounds like a normal technological upgrade. However, the issue has become controversial because of a much bigger question: Could AI eventually determine how much each individual traveler is willing to pay and charge them accordingly? The question has attracted attention from travelers, consumer advocates and U.S. lawmakers. At the same time, Delta has said that it...